The Biggest Selling Decision

The best way to walk away with the most money from the sale of your resort property (second home or vacation rental house or condo) in the shortest amount of time is to hire the right listing agent for your property and your situation. It’s the most important decision a seller makes but often the one the seller puts the least thought into. When choosing the best agent to sell your resort property, ask all prospective listing agents (including the agent who sold it to you) how many resort properties they have sold and their levels of experience with this type of property. Also, ask detailed questions about their market research and strategy for selling your listing. Finally, check out their reviews for other resort property sales. Then take a look at the info below and our reviews to see what the sellers who chose me and my team think.


Over the past five years, my Beach Pro Team has sold almost 300 oceanfront and resort properties in Myrtle Beach, North Myrtle Beach and the South Strand and I’ve sold thousands more during my career.

My company, RE/MAX Southern Shores, has been number one in total sales volume among all the real estate firms on the entire Grand Strand every year since 2012. The company’s multiple offices enable us to cover the entire Grand Strand. Nationally, RE/MAX is number one in market share of real estate sales in the U.S. (Canada too).

My team reaches buyers nationwide – and beyond. We have closed transactions with buyers and sellers from dozens of states across the USA as well as several other countries.


You wouldn’t use a foot doctor for heart surgery and you shouldn’t use a residential single family home specialist to sell your resort property. My focus has always been on this niche of our market. I’ve sold thousands. Selling these properties requires a totally different set of tools and skills than the typical home sales with which most real estate agents are familiar. Effective internet marketing and long distance communication skills are essential because signs (if they are even allowed) and open houses don’t work when your prospective buyers live hundreds or thousands of miles away. Also, the required addenda, financing availability, unusual showing instructions and numerous other factors are unique to properties like yours and using an agent not familiar with them can be costly. In fact, one of the reasons my closing ratio has been so high is my expertise in financing for second homes and vacation rental properties.


You don’t want to trust a monetary and emotional decision of this magnitude to a beginner. I have been a full-time career real estate agent since 1985. I owned and operated my own real estate company for 18 years, remaining a top-selling sales agent during this time. For 8 years, my company managed annual and vacation rentals as well. The experience gained from this enables me to provide my clients with insight into our local real estate market that few agents can match.

Myrtle Beach, North Myrtle Beach and “the South End”

Although I specialize in selling one type of property, my team’s expertise is not limited to one small geographic area. Our agents have in-depth knowledge of virtually every oceanfront and resort development on the Grand Strand - from Cherry Grove to Litchfield. During my 30 plus years in real estate, I’ve sold in just about all of them.


Best Website: Over 95% of today’s buyers start their search on the internet. As you can see, our website is designed to attract potential oceanfront and resort property purchasers. Each year, we spend a great deal of time and money to make it the best - continually adding valuable content, difficult-to-find info and special features that attract thousands of visitors each month from all over the world looking to purchase on the Grand Strand.

Email Campaigns and Newsletters: Thousands of potential buyers subscribe to one or more of the over 50 e-newsletters we publish each month. We also send countless emails each month to our ever-expanding database as well as to the other agents in our area.

Direct Mail: My Beach Pro Team sends over 10,000 direct mail pieces per year.

National Real Estate Websites: My team pays for enhanced placement for our listings on Zillow and, ensuring maximum possible exposure to potential buyers. Through our association with ListHub, your listing will appear in over 900 websites worldwide.

Multiple Listing Service (MLS): Your MLS listing detail is the representation of your property that the 95 per-cent of the buyers who shop online will see. Your property will have a much better chance of being sold for a good price if the MLS information is complete and accurate. This should be a “given” but most agents overlook this basic step.

Professional Photography: We pay for professional photography for all of our listings to make your property look its best online. My Beach Pro Team takes pride in the way we present your property to the world.

Market Research

No one studies Grand Strand market statistics more than I do. I share this market data with the subscribers to our monthly e-newsletters and, more importantly, I’ll use this info to sell your listing quickly at a good price.


My Beach Pro Team will keep you informed. In addition to periodic personal calls and emails, you will receive reports on showings, internet inquiries, market conditions, comparable listings, potential buyer comments, and more. My team can also set up for you to be instantly emailed notifications each time there is a change in competing listings. We will keep you actively involved in your selling plan until your property is sold!