The Myrtle Beach area, also known as the Grand Strand, stretches for almost sixty miles along the northern South Carolina coast from Little River near the North Carolina border south through Georgetown. The area includes most of the coastal areas of Horry (pronounced "Orree") and Georgetown counties.

This area has become one of the top vacation, convention, golf and sports tourism destinations in the United States with tens of millions of visitors per year. While the attraction of most tourist destinations is one-dimensional, the Grand Strand has something for everyone: 60 miles of beautiful beaches, almost 100 golf courses, thousands of restaurants, live entertainment galore, dozens of festivals throughout the year, water sports and fishing - both freshwater and saltwater, countless shopping venues including malls, outlets and outdoor complexes, activities for children and families from mini-golf to amusement parks, huge sports facilities which attract teams from around the country and, to balance this out - world-class cultural attractions like Brookgreen Gardens.

The same features that set it apart as an ideal place to vacation make it a great place to call home. In addition to all the things to see and do, the area is blessed with a temperate climate averaging 218 sunny days per year, an excellent road system and a convenient fast-growing airport, some of the state’s best schools, numerous quality health care facilities, very low real estate taxes for primary residents and a generally modest cost-of-living.  Although this has led to phenomenal growth in year-round population, the area is still far from over-crowded.

And the Myrtle Beach area is not just getting BIGGER… it’s getting BETTER! Whether its golf courses, restaurants, entertainment, shopping, transportation, arts and culture, or real estate development, quality improvements are outpacing even the spectacular growth.